Business Today

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Beyond The Cliches

Business Today

IMPORT IMBALANCE • The gap between exports and imports is not narrowing fast enough. Though exports have risen, imports have increased at a faster clip, keeping the trade deficit high. Petroleum remains the largest import, while other items like electronics and engineering goods are still largely shipped in from China. Though the fall in the price of the Indian basket of crude oil has provided some comfort, additional tariffs by the US may hurt

‘‘We’re just at the start of India’s coffee story” • Shivam Shahi, Co-Founder and COO of Blue Tokai, on India’s coffee boom, building the business, and coffee’s growing pull among young consumers

Coming of AGE • The new generation of youth coming into the workforce, with their own aspirations and belief systems, brings new opportunities and challenges. Is India Inc ready to navigate this frontier? The BT-PRICE survey sheds light

How We Did It • The methodology for the BT-PRICE Gen Z Consumption Behaviour Survey

WHICH CATEGORIES DO YOU SPEND THE MOST ON?

HOW OFTEN DO YOU DINE OUT OR ORDER FOOD ONLINE?

DO YOU ACTIVELY CHECK NUTRITION OR INGREDIENT LABELS BEFORE BUYING PACKAGED FOOD OR BEVERAGES?

DO YOU CONSUME CIGARETTES OR ALCOHOLIC BEVERAGES?

WHAT FACTORS INFLUENCE YOUR PURCHASE DECISIONS THE MOST?

WHICH TYPE OF BRANDS DO YOU PRIMARILY PREFER?

WHICH OF THE FOLLOWING BEST DESCRIBES YOUR CONSUMPTION OF LUXURY OR PREMIUM BRANDS?

WHAT MAKES YOU LOYAL TO A BRAND?

HOW LIKELY ARE YOU TO SWITCH BRANDS IF A BETTER ALTERNATIVE APPEARS?

DO YOU BORROW MONEY FOR DISCRETIONARY/LIFESTYLE SPENDING?

WHAT MODE OF BORROWING DO YOU PREFER?

WHAT PROPORTION OF YOUR INCOME DO YOU USUALLY SAVE?

WHAT IS YOUR PREFERRED METHOD OF SAVING OR INVESTING? (SELECT ALL THAT APPLY)

HOW CONFIDENT ARE YOU IN MANAGING YOUR PERSONAL FINANCES?

WHICH SOCIAL MEDIA PLATFORMS INFLUENCE YOUR PURCHASES THE MOST?

HOW OFTEN DO YOU PURCHASE SOMETHING AFTER SEEING IT ON SOCIAL MEDIA?

WHAT DO YOU PRIMARILY USE THE INTERNET FOR?

WHICH MOBILE PHONE BRAND DO YOU CURRENTLY USE?

HOW MUCH DID YOU SPEND ON YOUR CURRENT MOBILE PHONE?

WHICH ENTERTAINMENT FORMATS DO YOU SPEND ON THE MOST?

WHAT IS YOUR MOST PREFERRED BEVERAGE?

WHICH BIG-TICKET ASSET DO YOU ASPIRE TO BUY FIRST?

WHICH LIFESTYLE ASPIRATIONS MATTER MOST TO YOU?

IN THE NEXT 12 MONTHS, HOW DO YOU SEE YOUR OVERALL SPENDING?

WHERE DO YOU PREFER TO HOLIDAY?

WHAT TYPE OF ACCOMMODATION DO YOU PREFER WHILE TRAVELLING?

WHERE DO YOU SHOP THE MOST FOR EVERYDAY PURCHASES?

HOW OFTEN DO YOU USE QUICK COMMERCE APPS?

WHAT IS YOUR TOP PRIORITY WHEN CHOOSING A JOB?

DOES SUSTAINABILITY OR ETHICAL SOURCING INFLUENCE YOUR BUYING DECISIONS?

Swipe, Select, but Spend Smart • The purchase behaviour of India’s Gen Z reflects a decision hierarchy, driven by product quality, value perception and brand trust, rather than impulse or trends

Why Gen Z Is a Boardroom Issue Now • And what CEOs must unlearn to win in the next decade and beyond

Healthy Priorities • Urban India’s Gen Z is beginning to treat health as a daily consideration. This change is driven by access to information, rising lifestyle risks and a desire to avoid future illness

Decoding Gen Z’s Wallet Share • Gen Z prioritises informed choices with value for money taking precedence over brand loyalty. But they show subtle differences in spending behaviour depending on where they live

Rewriting India’s Beauty Story • Young Indian...